Interesting article from the Guardian here on the do's and don'ts of social media. George Nimeh, managing director of marketing firm Iris Digital, said: "Twitter is challenging for brands, because it is made for talks and chats, and their public relation language is very different. If they want to use Twitter, they have to learn to act different and sound human.
"There are some, who just use a popular hashtag and fire their message, and brands have to learn that this doesn't work. So the do is, be nice and talk to people like they are human beings. The don't, don't be an asshole."
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
2 comments:
Thanks for the mention! Were you at the conference?
Not this time, but it does look like one of the more interesting industry conferences. Hopefully next year!
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