Friday, 23 October 2009

Apple Files Patent for OS Advertising

AdLab have picked up on Apple's filed patent to build in unavoidable advertising into OS systems. The patent in full can be found here. The abstract to the patent documentation states that by employing advertising, 'the presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at a reduced cost'. Given that unlike Microsoft, Google, Yahoo and other players who have all employed advertising for some time, could this be Apple's answer to obtaining extra funding for cloud computing ambitions?

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.