Wednesday, 28 October 2009

Should brands use Twitter?

Interesting article from the Guardian here on the do's and don'ts of social media. George Nimeh, managing director of marketing firm Iris Digital, said: "Twitter is challenging for brands, because it is made for talks and chats, and their public relation language is very different. If they want to use Twitter, they have to learn to act different and sound human.

"There are some, who just use a popular hashtag and fire their message, and brands have to learn that this doesn't work. So the do is, be nice and talk to people like they are human beings. The don't, don't be an asshole."


George Nimeh said...

Thanks for the mention! Were you at the conference?

Andrew McStay said...

Not this time, but it does look like one of the more interesting industry conferences. Hopefully next year!

Blog Archive

My photo
I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.