Monday, 2 November 2009

NoDPI vs. IAB opt-out guidelines

NoDPI comment here on the stand-off of perspectives on behavioural advertising. Whilst the IAB in the UK (and a variety of trade associations in the US) seek opt-out as default, legislators in Europe favour an opt-in approach. As Alexander Hanff questions: will the IAB withdraw their existing guidelines as they are not compliant with EU and UK law?

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.