Tuesday, 4 January 2011
£58 per Facebook user
There seems to be much ado about Facebook's $50bn valuation by Goldman Sachs. It's interesting do some sums. $50bn translates to roughly £33bn. Divide that by 550 million users and we have £58 per head. That is a significant amount of money to be recouped by advertising and data mining. It is also testament to how much our data is worth to data miners. I for one certainly like to know more about what investors are getting for their money and more about the specifics of what data is gathered, how it is processed and with whom it is shared.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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