Wednesday, 29 December 2010

The Year on the Web according to MIT

MIT's Technology review offer their annual account of going-on on the web here. Unsurprisingly Wikileaks issues takes centre-stage but underlying many of the year's issues are concerns over privacy and the fluctuating boundary between public and private life. This is evident at both macro levels where war documents and diplomatic cables were aired to the world, but also at a much more individual level as media comapanies and advertising networks seek to know us in an increasingly more intimate manner. Facebook, Google and Twitter have all stepped up their advertising web programmes and the drive to mine people's interiority, moods, preferences, location, mobility and social behaviour continues to spread in reach.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.