Wednesday, 19 January 2011

UK tops European use of mobile internet among young people

Findings were revealed in Nielsen's (the consumer and media research organisation) Mobile Youth Around the World study, and revealed that 46% of UK mobile users aged 15-24 had used the mobile internet within the past 30 days. More from New Media Age here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.