Wednesday, 29 December 2010
PR is an industry that seeks not to draw attention to itself. While most people will be aware of what advertising agencies do and who they are (Saatchi and Saatchi perhaps remains the most recognisable in the UK), few would be able to name a PR agency. Beyond the practice of sending out press releases, even less people are able to account for what PR agencies and freelancers do. The Economist offers an excellent overview of the PR industry here beginning with Ivy Lee and Edward Bernays. It concludes by addressing the digital sector, social media, and competition between advertising and PR therein.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.