Monday, 12 April 2010
Social media and the UK election
Much was made of the Obama campaign and the harnessing of social media so as to generate groundswell support. The UK elections also see adoption of digital campaigning, although for differing strategic ends. The Guardian has an illuminating article here highlighting Conservative's to need to "normalise" the idea of voting Conservative and for Labour to motivate existing support. The Liberal Democrats are simply seeking to be heard, although are receiving good coverage from Contagious here. Parties have also been employing online advertising and SEO so as to push themselves up the rankings.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.