Tuesday, 6 April 2010

iPad: heard it all before?

As we've all now heard, the iPad has sold 300,000+ units in the US and the Tablet of Jobs is set to revolutionise media, in particular how news is delivered. Although the 1990s was full of such multimedia rhetoric, I particularly enjoyed this clip from 1981 first posted on AdLab.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.