Tuesday 13 April 2010
Twitter unveils advertising model
The BBC here, Advertising Age here and New Media Age here describe that Twitter will allow brands to pay to post ‘promoted tweets’ – updates that will feature in search results as well as in the brand’s feeds – so they can reach a wider audience than just their followers. The first set of advertisers includes Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America.
Subscribe to:
Post Comments (Atom)
Subscribe to either posts or comments here
Posts
Comments
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment