Tuesday, 13 April 2010

Twitter unveils advertising model

The BBC here, Advertising Age here and New Media Age here describe that Twitter will allow brands to pay to post ‘promoted tweets’ – updates that will feature in search results as well as in the brand’s feeds – so they can reach a wider audience than just their followers. The first set of advertisers includes Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.