Friday, 6 November 2009

U.K. Falls Behind on Online Privacy

Advertising Age report here on the UK government's potential international embarrassment over its failure to safeguard British citizens' privacy from behavioural targeting on the internet. In unusually strident language Ad Age highlight the Phorm controversy and the illegal tests they carried out in 2006 and 2007. The U.K. authorities now have two months to satisfy the European Union that they have taken appropriate action and brought data-protection procedures in line with EU rules, which guarantee the confidentiality of electronic communication.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.