U.K. Falls Behind on Online Privacy

Advertising Age report here on the UK government's potential international embarrassment over its failure to safeguard British citizens' privacy from behavioural targeting on the internet. In unusually strident language Ad Age highlight the Phorm controversy and the illegal tests they carried out in 2006 and 2007. The U.K. authorities now have two months to satisfy the European Union that they have taken appropriate action and brought data-protection procedures in line with EU rules, which guarantee the confidentiality of electronic communication.