Friday, 6 November 2009

WPP CEO Offers Outlook on Advertising's Future

ClickZ report here on WPP Chief Executive Martin Sorrell who identified three areas where the company is placing its bets for growth in coming years: a geographic shift in power, the rise in new media, and an increased focus on marketing information and insights.

"There's a shift in power, which I still don't think we fully understand here standing in New York, from the West to the East -- and modify that to the South," said Sorrell, keynote speaker at ad:tech New York, referring to China and India in the East and Latin America in the South. "Every single client we deal with is focusing on these parts of the world for growth."

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.