Thursday, 9 July 2009

Sat-nav eroding local knowledge

Sat-nav feels like state-of-the-art technology, but it's a century since the first auto-navigation device was invented and, says BBC's Joe Moran, there are fears such systems are starting to erode local knowledge. This has interesting implications for space and our understanding of augmented reality, and the layering of virtual data over real places, particularly if systems could start to fail from next year as the US Air Force's satellites deteriorate. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.