Thursday, 9 July 2009
Industry fails to allay consumer fears over behavioural targeting
New Media Age has an interesting article in light of the recent climbdown by BT and Talk Talk. The records that consumers’ perception of targeting has remained negative, with more than half (52%) believing it’s irrelevant. The research showed 72% of people favoured opting out of receiving targeted online advertising. Article here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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