Tuesday, 14 July 2009

Mobile to save newspapers?

Wired reports that there's a crucial distinction that might yet save news organizations. Users are pretty clearly uninterested in paying for content on the open internet, but what they are, in practice, willing to pay for is mobile content. IPhone apps are already a billion-dollar business. Juniper Research recently reported that mobile music revenues (for downloads, ringtones, ringback tones and the like) were over $11 billion in 2008. And the success of Amazon's Kindle — on which newspaper subscriptions cost anywhere from $6 to $14 a month — points toward a potential lifeline for news organizations. Full article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.