TalkTalk unwilling to go it alone (Phorm)

The Times reports that after BT’s move, Charles Dunstone, head of Carphone Warehouse, said: “We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.” More here. The Guardian report here that Virgin Media, meanwhile, has decided to review its opportunities in online advertising but is also not expected to implement Phorm's technology in the near future, having gone cool on the idea after intense criticism from campaigners.