Thursday, 18 December 2008

Sky moves towards 3D broadcasts

The satellite broadcaster says it has successfully tested the delivery of 3D programming to a domestic television, via a high-definition set-top box.

Sky has been filming a number of events using 3D cameras over recent months.

Such broadcasts would require the use of 3D televisions, not yet available in UK stores, and viewers would need to wear 3D polarising glasses. More from the BBC here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.