Saturday, 20 December 2008

The 10 ad slogans we quote the most

In Your Space researchers also discovered that almost 80% of Brits often find themselves using ad slogans they have heard on television in everyday life.

Top 10 ad slogans used in everyday life:

1. "Good things come to those who wait" – Guinness

2. "Every little helps" – Tesco

3. "It does exactly what it says on the tin" – Ronseal

4. "I'm lovin' it" – McDonalds

5. "Wassssuuuuppp?" – Budweiser

6. "Just do it" – Nike

7. "It's good to talk" – BT

8. "They're grrrrreat" – Kellogg's Frosties

9. "The future's bright, the future's orange" – Orange

10. "Probably the best lager ... in the world" – Carlsberg

More from the Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.