Thursday, 18 December 2008

Omnicom set to axe up to 3,500 jobs, says US media report

Mark Sweney for The Guardian: The US company, which handles the advertising for brands including Pepsi, Volkswagen and Sainsbury's, is preparing to cut its 70,000-strong global workforce by 5%, according to a report by trade magazine Advertising Age. Article here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.