Wednesday, 17 September 2008

UK government responds on Phorm

In response to EU questions about the legality of serving advertisments through ISPs and the monitoring of user packet-data, the government said that it was happy Phorm conformed to EU data law, adding that any future deployments of the system must be done with consent and make it easy for people to opt out. Article from the BBC here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.