Thursday, 18 September 2008
Making Money from Social Ties
Technology Review describe that Social networks might be popular, but the industry is struggling to find a way to turn all those users into a big payday. For the time being, however, advertising money is spread pretty thin across social networks. Many developers see advertising as a way to make cash from their programs. Advertising firms are also looking to either build applications or hire companies to do it for them. More here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.