Tuesday, 16 September 2008

How Wall Street's Black Sunday Will Affect Ad Spending

The financial markets are in turmoil over the sale of Merrill Lynch, and the Lehman Bros. and AIG troubles, but it's not clear the extent to which this will affect the advertising industry. Neither Merrill Lynch nor Lehman Bros. spends particularly big on advertising, although print and business-to-business media are likely to feel the fallout of any reduced ad spending in the financial sector, according to this article from AdAge.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.