Monday 15 September 2008

How HTML 5 Is Already Changing the Web

Webmonkey reports that HTML 5 represents the biggest leap forward in web standards in almost a decade. Unlike the specifications that came before it, HTML 5 is not merely intended to present content to a web browser. Its goal is to bring the web into maturity as a full-fledged application platform — a level playing field where video, sound, images, animations, and full interactivity with your computer are all standardized. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.