Thursday, 3 July 2008

Searchable 'Flash' Sites

Tech Review describes that the Web would be useless without search engines. But as good as Google and Yahoo are at finding online information, much on it remains hidden, or difficult to rank in search results. On Tuesday, however, Adobe took a major step toward opening up tens of millions of pages to Google and Yahoo. The company has provided the search engines with a specialized version of its Flash animation player that reveals information about text and links in Flash files. It's a move that could be a boon to advertisers, in particular, who have traditionally had to choose between building a site that's aesthetically pleasing and one that can be ranked in a Web search. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.