Students Clare Reilly and Stephen Buckley have won a Best New Blood at the advertising industry's show for bright young talent. Their ad for Kryptonite bicycle locks portraying a defeated Superman was judged by a panel of industry greats. Showing at Earls Court last week, Clare and Stephen were amongst about 20 winners from thousands of hopeful creatives, designers and photographers to win the award at New Blood.
The judges were looking for the most outstanding work presented in the exhibition based on a great idea and well executed.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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