Tuesday, 8 July 2008
Digging a Smarter Crowd
Digg, a popular social bookmarking website, began rolling out a recommendation engine late last week. The design of this recommendation engine, however, is quite different from that of the engines used by companies such as Amazon. While e-commerce sites tend to derive recommendations from a mix of information about users' browsing and purchasing habits and information about the items for sale, Digg's system, much like the site itself, places its trust in the wisdom of crowds. More from Tech Review here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.