Thursday 7 February 2008
Dove: The hard sell
The models in their newest deodorant ad twirl, arms aloft, as they brandish a shiny Bakelite surface where their underarms used to be. What earthly good can come of having polished pits that look like a Sindy's? Other than you getting mistaken for a fembot and put to work on Hollyoaks. More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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