Friday, 8 February 2008
Marketing to children online
With the explosion of digital platforms from Facebook and Bebo to mobile and Neopets, today's kids are logging on and switching off TV. It's a fact that Disney recognised in August last year [2007] when it paid a minimum of $350m and possibly much more, depending on performance, for Club Penguin, a Canadian-based virtual world featuring animated penguin avatars who inhabit a snowy landscape. More from the IAB here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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