Thursday 7 February 2008
IAB podcasts on mobile advertising, social media and the future of internet marketing
At the third annual conference IAB Engage 2007 took advantage of the sheer volume of industry experts under one roof and asked Markettiers 4 DC to put together three IAB podcasts on important internet marketing themes. Podcasts here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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