Tuesday, 22 November 2011

Social networking cuts six degrees of separation to four

The Telegraph reports on a new study by Facebook’s data team and the University of Milan, which assessed the relationships between 721 million active users (more than 10 per cent of the global population) of the social network, has found that the average number of connections between people has dropped to four. Article here.

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I am a Lecturer for Bangor University. Current research interests include behavioural advertising, viral culture, tensions between creativity and innovation, dataveillance, virtual environments and locative media. I am the author of Digital Advertising and currently working on my next book contracted to Continuum that investigates the social, cultural and legal impact of behavioural advertising. Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.