Tuesday, 29 November 2011

Branding #Occupy

An insightful article here on the branding of #Occupy. A past master at "meme" warfare, Kalle Lasn and Adbusters have managed to brand grassroots activism and provide a rallying cry for a just cause.

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I am a Lecturer for Bangor University. Current research interests include behavioural advertising, viral culture, tensions between creativity and innovation, dataveillance, virtual environments and locative media. I am the author of Digital Advertising and currently working on my next book contracted to Continuum that investigates the social, cultural and legal impact of behavioural advertising. Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.