Friday, 2 September 2011

Office for National Statistics: social media

The Office for National Statistics (ONS) have revealed that:

- 57 per cent of adults have used social networks this year, compared to 43 per cent in 2010

- 60 per cent of women said they use social networks, compared to 54 per cent of men.

- 16 to 24 age group, 91 per cent have accessed Facebook or Twitter this year.

- 8 per cent of over-65s having used the websites, up from the 8 per cent that a roughly comparable survey question found last year.

More from The Telegraph (ONS access is corporate only).

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.