Positive news from the Information Commissioner’s Office (ICO) that has called on schools to teach children about information rights and threats to their privacy online. The need for this was backed-up by research from law firm Speechly Bircham that showed while 88% of secondary students and 39% of primary students have social networking profiles, 60% had never read the privacy policies. Almost a third (32%) didn’t know what a privacy policy was and 23% didn’t know where it would be on a site. Full article from NewMediaAge here and details from the ICO here.
Such a development echoes one of the conclusions of my recent book The Mood of Information. This suggests that in addition to a stronger and clearer regulatory hand, it is desirable that management of one’s informational self should be introduced at a school curricula level in relation to digital citizenship and care over one’s image, as per developments initiated by the UK Council for Child Internet Safety (UKCCIS). Such developments might focus on increasing awareness and understanding of the nature of profiling, the virtue of informational autonomy, data management, the value of information, and consequences of the intimate relations we maintain with digital technologies in current and nascent semantic environments where both providers and third parties seek to understand behaviour.
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am a Lecturer for Bangor University. Current research interests include behavioural advertising, viral culture, tensions between creativity and innovation, dataveillance, virtual environments and locative media. I am the author of Digital Advertising and currently working on my next book contracted to Continuum that investigates the social, cultural and legal impact of behavioural advertising. Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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