Thursday 17 February 2011

Product placement in the UK

From 28 February, branded ingredients and products will be allowed on our TV screens. Product placement will be allowed in dramas and documentaries, soaps, entertainment and sports shows - but will be banned in children's, news, UK-produced current affairs, consumer affairs and religious programmes. UK legislation already bans product placement for tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and formula baby milk. More from Guardian.co.uk here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.