Thursday, 19 August 2010
Multitasking media culture
A new Ofcom report finds that "consumers" are spending almost half (45 per cent) of their waking hours watching TV, using their mobiles and other communications devices. They are also using several types of media at the same time – with the average person cramming 8 hours 48 minutes of media into just over seven hours during the average day. Ofcom report here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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