Thursday, 8 July 2010

My afternoon at the BFI

I had a thoroughly enjoyable day at the BFI Media Studies conference today where I was invited to talk about the state of advertising studies and deliver a paper titled "the cultural contours of digital advertising". Organised for post-16 and A-level lecturers and teachers I was not sure what to expect, and I did wonder if I'd pitched my paper at the wrong audience given that it flows straight from the book I'm finishing off (The Mood of Information, Continuum). I'm glad to say the paper seemed to go down well with kind comments and rigorous questioning offered at the end. What surprised me most was how engaged people were. In the media studies field there are few people interested in advertising and even less so digital advertising, and on more than one occasion I've been asked "so why internet advertising"? Having zero experience in teaching A-level Media Studies I was also interested to find out about what goes on over the other side of the fence. I'm glad to say there appears to be very interesting work that puts a few undergraduate programmes I know to shame. I spoke with Andrew Jones [edited for incorrect surname] afterwards (who attended my talk and seminar) who looks to be up to all sorts of interesting stuff with local activist groups, the Museum of London and a variety of other means of politicising media studies and harnessing new media. I was also interested to hear there is little in the way of a network for A-level media studies lecturers. It seems ripe and timely to me to cross the divide and for us to better understand the other via a bolt on network to MeCCSA. I think from a teacherly point of view, there may be a few lessons we ourselves can learn.

1 comment:

Andy Jones said...

Hi Andrew

I'm glad you got as much out of the seminar as we did. Several delegates agreed how interesting, critical and original your session was.

As for my own work in +16, I see little point in performing evermore elaborate readings of popular cultural texts if there is no social, political or cultural intervention resulting. I still believe in something of a cultural studies as activism. Have you checked out that London Citizens bunch yet?

The MeCCSA thing sounds possible too. Let me know how you get on. I'll email you after this.

Best Wishes
Andrew Jones (nee Thomas)

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.