Thursday, 27 May 2010

Google Will Allow Users to Opt Out of Analytics

ClickZ reports here that in a nod to mounting concerns about privacy, Google is now letting users of most Internet browsers opt out of being tracked by its Analytics tool. "Even though Google Analytics doesn't reveal personal information, we believe in giving users more choice and control whenever possible," a company lawyer wrote on the Google blog. "This means the information from your visit will not be sent to Google Analytics or included in its reports." The opt-out comes in the form of a browser add-on that prevents Google Analytics from tracking online behavior. The add-on is currently in beta mode and available for Internet Explorer, Firefox and Google's own browser, Chrome.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.