Google Will Allow Users to Opt Out of Analytics

ClickZ reports here that in a nod to mounting concerns about privacy, Google is now letting users of most Internet browsers opt out of being tracked by its Analytics tool. "Even though Google Analytics doesn't reveal personal information, we believe in giving users more choice and control whenever possible," a company lawyer wrote on the Google blog. "This means the information from your visit will not be sent to Google Analytics or included in its reports." The opt-out comes in the form of a browser add-on that prevents Google Analytics from tracking online behavior. The add-on is currently in beta mode and available for Internet Explorer, Firefox and Google's own browser, Chrome.