Thursday, 27 May 2010

Facebook: new privacy controls

Mark Zuckerberg admits settings had become too complicated but denies company is trying to force people to share their data. Facebook's founder Mark Zuckerberg unveiled a simplified method for controlling privacy on the giant social network tonight, acknowledging it had become too complicated but insisting his company was not trying to force people to share their data. More from the The Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.