Friday 7 August 2009

Murdoch aims to tear up the online rule book

Rupert Murdoch, the chairman of News Corporation, which owns television stations and newspapers around the world including The Times, The Sunday Times, The Sun and the News of the World, is trying to tear up the everything-for-free rule book. This week Mr Murdoch said users of all of News Corp's online newspaper and television news websites can expect to pay for access by the end of June next year. Article in full from The Telegraph here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.