This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Wednesday 29 July 2009
Microsoft and Yahoo confirm 10-year search advertising deal
As reported widely having picked this up on the radio whilst putting the final touches to dinner, Microsoft and Yahoo have confirmed a 10-year global search advertising deal forecast to generate income of $500m (£305m) a year. Microsoft will handle the search technology, while Yahoo will provide the search-advertising sales force. Though such a proposition has been mooted for some time, getting the two parties to agree at the debating table has proved more difficult. The Guardian has a good account here and The Economist another here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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