Wednesday, 29 July 2009

Microsoft and Yahoo confirm 10-year search advertising deal

As reported widely having picked this up on the radio whilst putting the final touches to dinner, Microsoft and Yahoo have confirmed a 10-year global search advertising deal forecast to generate income of $500m (£305m) a year. Microsoft will handle the search technology, while Yahoo will provide the search-advertising sales force. Though such a proposition has been mooted for some time, getting the two parties to agree at the debating table has proved more difficult. The Guardian has a good account here and The Economist another here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.