Monday 22 June 2009
Situational advertising?
Behavioural advertising is not just a growth area, but perhaps rather an unavoidable principle of some advertising today and all advertising tomorrow. A new development in this field comes from a group at Dartmouth College, in Hanover, NH. As Technology Review report here, they have created software that uses the microphone on a cell phone to track and interpret a user's situation.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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