Wednesday, 17 June 2009

Digital Britain: IAB pleased with attitude to behavioural targeting

New Media Age report Nick Stringer, head of regulatory affairs at the IAB, said the report was positive and that, unlike the interim report, the full report recognises the 'value of behavioural targeting'. Moreover as noted yesterday, it emphasis the role of self-regulation which unsurprisingly has been well received by industry figures. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.