Sunday 3 May 2009

Immaterialism

The New York Times has an interesting article on consumption and digital artifacts, with distinct implications for virtual environments such as Second Life, Gaia, social networks and other means of exchange. The article describes that as 'more of us live more of our lives in digital contexts, it seems plausible that immaterialism will become more common. Consuming things made of bits might sound weird, but actually it offers a lot of the same attractions that make people consume things made of atoms.' More here

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.