Monday, 4 May 2009
Are adverts becoming more offensive?
The MediaGuardian asks, are ads becoming more offensive? Anyone who reads the Advertising Standards Authority's annual report, out last week, could easily conclude they are. 2008 was a bumper year, in which the ASA dealt with a mind-blowing 26,433 gripes, up 2,241 on 2007. What is going on? More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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