Thursday, 13 November 2008

Spamalytics: An Empirical Analysis of Spam Marketing Conversion

Eye on Cybercrime reports that: 'Researchers at the University of California, San Diego, and the International Computer Science Institute, Berkeley, have produced a very useful and highly empirical paper [1.9MB PDF] which provides an interesting inside view into the operation of the Storm botnet. The research involved actively hijacking a portion of the botnet and gathering data on its behaviour and the behaviour of spam recipients. This paper is receiving quite a lot of attention, including BBC news coverage.'

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.