Wednesday, 12 November 2008

Make Ads Relevant By Letting Users Choose Them

From MIT's Adlab blog: This is the last part of the guest post by David Rostan, the co-founder and president of ListensToYou. (See part 1 on privacy, and part II on tracking.)

With ListensToYou, David hopes to improve the online advertising market by giving users control over the ads they want to see. If you want to take a closer look at ListensToYou to understand David's approach, you can use the invitation code "adverlab" (limited to the first 100 sign-ups).

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.