Thursday, 27 November 2008

Crowdsourcing: Everything Old is New Again, and Again

Ochman for Advertising Age describes an interesting example of crowdsourcing reporting: 'Back in 2000, a tiny brand named Jones Soda used its website to ask its mostly teenage customers to suggest new flavors, names and labels and let other customers vote on which should make it into stores. Since then, they've posted 676,653 user-created labels and become a nationally distributed brand with a cult following.' Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.