Thursday, 27 November 2008
Big Brands: Fake blog? Fake comments? Fake reviews? You will be named and shamed.
In light of a recent Times online article entitled Fake bloggers soon to be ‘named and shamed’, Adland offers a list of their previous discussion on transparency and word of mouth (WOM) here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.