Tuesday, 28 October 2008

Virtual worlds set for second coming

Tim Ferguson for silicon.com reports that 'Emerging technology specialist at IBM, Robert Smart, is confident virtual worlds will become more important to businesses in the coming years. He told silicon.com: "We're seeing businesses look at [virtual worlds] much more seriously and say, 'If we're going to invest money in this, what can we get back? How can this benefit us?"' More here.

No comments:

Blog Archive

My photo
I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.